Exciting times at We Love Sleep

It’s occurred to me that I’ve been writing for all these weeks without actually telling you what I do. You already know that I work for sleep specialist website, We Love Sleep, founded by my friend James Wilson (aka the Sleep Geek), but what do I actually do?

Well, primarily my role involves promoting We Love Sleep through PR, but I also scour the world for innovative new sleep products and deal with any legal issues that crop up. One of my favourite aspects of the job, though, is meeting interesting people and spreading the word about We Love Sleep.

It’s an exciting time for We Love Sleep at the moment, so I have plenty to say. In the next couple of weeks we will be adding a new branch to the business when we launch our first Sleep Solutions Centre in the heart of Sheffield city centre. It’s the first of its kind in the UK, and will revolutionise the way sleep problems are solved. The Sleep Geek will be on hand seven days a week to offer tailored sleep advice and tips during free private appointments and there’ll be an opportunity to test the latest and best sleep products available in complete privacy. With our unique new concept we’re hoping to help millions of people across the UK who don’t get the quality sleep they desperately need – whether because of insomnia, stress or anxiety, back or neck pain, allergies, snoring, being too hot or cold in bed or something else entirely.

Last week I had an opportunity to share my passion for sleep and our new venture when I was lucky enough to attend a “Women of Inspiration” celebration and networking event hosted by the prestigious Coutts bank in London. The Sleep Geek (an honorary lady for the evening!) and I were treated to a thought-provoking discussion led by a panel of inspiring women, including the British writer and broadcaster Sue MacGregor, the British journalist and television presenter Dame Joan Bakewell DBE, founder of Mumsnet Justine Roberts, the founder and director of Kids Company Camilla Batmanghelidjh and chef Angela Hartnett MBE. We were enthralled as the distinguished panel revealed the women (and men!) who had inspired them to success, and discussed complex themes such as whether gender equality has now been achieved (it was agreed that there is still some way to go). Afterwards, at the reception, we sipped on champagne and nibbled on sausage rolls with the lovely ladies at Coutts and their clients. Now that’s my kind of networking!

This week has taken me to The International Centre in Telford for The Bed Show 2010. Although the location lacked the glamour of the Coutts’ event, the day was no less exciting. The Sleep Geek and I forged a relationship with a potential new supplier for a revolutionary new sleep product. You’ll be the first to know when I have more details to share.

Sadly it’s not all parties and shows, but for the most part I love what I do. And, as someone who has always struggled to get out of bed in a morning, I can tell you this – it’s much easier when you’re getting up to do something you enjoy.

Have a lovely weekend all – and enjoy catching up on your beauty sleep!

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